Data Clean Rooms

Data Clean Rooms

BySean Oakley

What is a Clean Room? “Clean room” has become a buzzword these past few years, yet I still run into a lot of confusion from people on the subject. At a basic level, clean rooms enable the privacy safe comingling of 1st and 3rd party data. They achieve this by masking both data sets behind…

It all comes back to Identity

It all comes back to Identity

BySean Oakley

AI is the new buzzword. AI is going to do everything, like some magical elf running around behind the curtain automating replicating human critical thought. But AI is only as powerful as the data it has access to. Growing up, my father used to say, “a half-truth is a lie.” It’s a lesson I never…