Category: Digital

The Cord-Cutter Opportunity

The trend towards households replacing cable with streaming service is speeding up, at an even faster pace then previously thought according to this eMarketer report. By the end of 2017, 1 in 5 US adults will be non-pay TV viewers (cord-cutters + cord-nevers). Further, US adults spent 3.1% less time in front of a TV (3…
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Dissecting Programmatic – Part 1

The programmatic ad space is a maze littered with acronyms, technologies and definitions. It’s easy to get intimidated, and overwhelmed. But whenever I find myself lost deep in the maze, I find it always helpful to step back and remember what exactly, from a broad perspective, we’re trying to do in programmatic…that helps me re-center…
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